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About Chocó

About the Chocó Community Tourism Alliance

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The Chocó Community Tourism Alliance (Alianza de Turismo Comunitario del Chocó) was formed in December 2013 by and for the benefit of four community based tourism enterprises in the area around Nuquí, in the Colombian department of Chocó, a remote area at the Pacific Coast.

The 4 community based tourism enterprises the Alliance consists of are:

  • the Community Corporation of Termales,
  • the Guides Association of Pichindé in the community of Joví,
  • the Eco-Guides of Coquí, and
  • the Association of Playa Blanca

The Chocó Community Tourism Alliance adheres to the strictest principles of sustainable tourism. Booking a Chocó tour through the Community Alliance will generate income for the people of these four communities and contribute towards their development and the conservation of their natural environment. 

It is not only a great experience to visit the communities, but it makes you also feel good about the positive impact you are making!

The Challenge

The Colombia BIOREDD+ (Biodiversity - Reduced Emissions from Deforestation and Forest Degradation) program is funded by the United States Agency for International Development (USAID) and strives to reinforce Colombian efforts to sustainably manage and utilize environmental assets in mitigating and adapting to climate change, preserving biodiversity, and promoting economic growth. Under its biodiversity conservation component, BIOREDD+ has begun to implement a set of activities aimed at developing community ecotourism in the area of Nuquí and in the Utría National Park on the Pacific Coast.

In December 2012, a thorough tourism site assessment of the destination was conducted. Although bursting with biological and cultural assets, the lack of organizational and business capacity, coupled with insufficient marketing activities, were the key weaknesses identified in the assessment of Nuquí’s tourism sector.

The Solution

The solution to overcome these challenges comprises various activities. Firstly, the marketing outreach of the Nuquí/Utría National Park area will be improved. Secondly, the business management capacity of key tourism operators in and around the park will be improved. Thirdly, formal relationships with key local service providers will be created in order to supplement the capacities of tourism operators and to support sustainable economic growth that is directly tied to the conservation of the area’s rich biodiversity. Last but not least, a capacity building and the implementation will be realized according to the findings from the assessment and the consulting with Parques Nacionales Naturales (PNN).

Major Activities

  • Business management and marketing capacity of targeted community tourism organizations in the Nuquí/Utría National Park improved through leading capacity building trainings in tourism enterprise operations and management, and tourism sales and marketing
  • Marketing of Nuquí/Utría National Park’s tourism sector improved and tourism sales increased by creating a tourism brand and website for the alliance and assisting with the development and promotion of new tour packages
  • Creation of a destination marketing alliance comprised of four local community tourism enterprises (CTEs)
  • Structuring a sales partnership with a major Colombian inbound tour operator
  • Partnering with the Ministries of Tourism and the Environment to feature Utría NP as a demonstration site for sustainable tourism development in a protected area